SlideShare a Scribd company logo
A Billion Dollar Industry? By Scott Johns
Origins & History Founded in early 2005 by 3 former PayPal Employees. Purchased by Google in November 2006 for $1.65 billion. 65,000 uploads and 100 million views per day after 1 year. In ‘07 consumed as much bandwidth as entire internet in ’00. 1st worldwide free broadcast of a major sporting event in ‘10. Showing more than 2 billion videos a day in May 2010. [Wikipedia]
“Nearly double the prime time audience of all three major US television networks combined.” [YouTube]
Controversy Multiple lawsuits have been filed against YouTube for failing to make sure videos do not violate copyright laws but no damages have been awarded as of yet. YouTube was however ordered to hand over data detailing the viewing habits of its users. Many countries have used web filtering to block their citizens from accessing YouTube due to concerns over lack of censorship.  [Wikipedia]
“Some schools have blocked access to YouTube, citing the inability to determine what sort of video material might be accessed by students.” [Wikipedia]
Revenue in 2010 Various analysts estimated YouTube’s 2010 revenue to be as low as $450 million and as high as $945 million. Google doesn’t release YouTube’s actual revenue numbers, but did state that in 2010 it, “more than doubled.” [NY Times, Mashable, YouTube]
It is still unclear whether or not YouTube has become profitable.
Individuals Profiting From YouTube YouTube began inviting some users to share in advertising revenue in 2007. There are now over 10,000 YouTube channels in the partner program. After being discovered on YouTube, Justin Bieber signed a record deal with Usher. His video “Baby” is currently the most viewed YouTube video of all time with over 482 million views. [Wikipedia]
“Some partners are doing $10K a month." [Will Video For Food]
Works Cited "YouTube." Wikipedia, the Free Encyclopedia. Web. 08 Mar. 2011. <http://en.wikipedia.org/wiki/YouTube>. "YouTube | Facebook." Welcome to Facebook - Log In, Sign Up or Learn More. Web. 08 Mar. 2011. <http://www.facebook.com/youtube?v=info>. Miller, Claire C. "YouTube Ads Turn Videos Into Revenue." The New York Times. 2 Sept. 2010. Web. 7 Mar. 2011. Ostrow, Adam. "YouTube Revenue Approaching $1 Billion Per Year [REPORT]." Social Media News and Web Tips – Mashable – The Social Media Guide. Web. 08 Mar. 2011. <http://mashable.com/2010/03/05/youtube-revenue-2010/>. "YouTube - Q4 2010 Earnings Call." YouTube - Broadcast Yourself. Web. 08 Mar. 2011. <http://www.youtube.com/watch?v=J-jVzQm8kAs>. "Social Impact of YouTube." Wikipedia, the Free Encyclopedia. Web. 08 Mar. 2011. <http://en.wikipedia.org/wiki/Social_impact_of_YouTube>. Nalty, Kevin H. "How Much Money Does a YouTube Partner Make?" Will Video For Food. 2 Apr. 2008. Web. 16 Mar. 2011. <http://willvideoforfood.com/2008/04/02/how-much-money-does-a-youtube-partner-make/>.

More Related Content

Similar to YouTube A Billion Dollar Industry?

youtube1
youtube1youtube1
youtube1
nazliyilmazcan
 
youtube!
youtube!youtube!
youtube!
nazliyilmazcan
 
History Of YouTube
History Of YouTubeHistory Of YouTube
History Of YouTube
Wings Interactive
 
Youtube's history and the impact it has on the internet
Youtube's history and the impact it has on the internet Youtube's history and the impact it has on the internet
Youtube's history and the impact it has on the internet
dfghjrtyuj
 
Lawrence Cheng Company Preso
Lawrence Cheng Company PresoLawrence Cheng Company Preso
Lawrence Cheng Company Preso
LawrenceCheng26
 
Youtube marketing expert
Youtube marketing expertYoutube marketing expert
Youtube marketing expert
selinasimpson876
 
Youtube
YoutubeYoutube
Youtube
tamarselelenk
 
Ccccc 1cc
Ccccc 1ccCcccc 1cc
Ccccc 1cc
cemre
 
Case study - YouTube
Case study - YouTubeCase study - YouTube
Case study - YouTube
emmaspyramediastudies
 
cemre korkut, Youtube search project
cemre korkut, Youtube search projectcemre korkut, Youtube search project
cemre korkut, Youtube search project
cemre
 
Stumble Upon
Stumble UponStumble Upon
Stumble Upon
Shahzad Asif
 
YouTube: Video sharing with the rest of the internet world
YouTube: Video sharing with the rest of the internet worldYouTube: Video sharing with the rest of the internet world
YouTube: Video sharing with the rest of the internet world
shjo0on
 
Social media youtube
Social media  youtubeSocial media  youtube
Social media youtube
Marwa ELZini
 
Ccccc
CccccCcccc
You tube presentation finalized pdf
You tube presentation finalized pdfYou tube presentation finalized pdf
You tube presentation finalized pdf
Erika Fernandez
 
Video marketing platforms
Video marketing  platformsVideo marketing  platforms
Video marketing platforms
subham golay
 
Presentation
PresentationPresentation
Presentation
sunil.dce
 
Presentation - you tube
Presentation - you tubePresentation - you tube
Presentation - you tube
sunil.dce
 
Evolution Of YouTube
Evolution Of YouTubeEvolution Of YouTube
Evolution Of YouTube
Ravi Thakor
 
Youtube
YoutubeYoutube

Similar to YouTube A Billion Dollar Industry? (20)

youtube1
youtube1youtube1
youtube1
 
youtube!
youtube!youtube!
youtube!
 
History Of YouTube
History Of YouTubeHistory Of YouTube
History Of YouTube
 
Youtube's history and the impact it has on the internet
Youtube's history and the impact it has on the internet Youtube's history and the impact it has on the internet
Youtube's history and the impact it has on the internet
 
Lawrence Cheng Company Preso
Lawrence Cheng Company PresoLawrence Cheng Company Preso
Lawrence Cheng Company Preso
 
Youtube marketing expert
Youtube marketing expertYoutube marketing expert
Youtube marketing expert
 
Youtube
YoutubeYoutube
Youtube
 
Ccccc 1cc
Ccccc 1ccCcccc 1cc
Ccccc 1cc
 
Case study - YouTube
Case study - YouTubeCase study - YouTube
Case study - YouTube
 
cemre korkut, Youtube search project
cemre korkut, Youtube search projectcemre korkut, Youtube search project
cemre korkut, Youtube search project
 
Stumble Upon
Stumble UponStumble Upon
Stumble Upon
 
YouTube: Video sharing with the rest of the internet world
YouTube: Video sharing with the rest of the internet worldYouTube: Video sharing with the rest of the internet world
YouTube: Video sharing with the rest of the internet world
 
Social media youtube
Social media  youtubeSocial media  youtube
Social media youtube
 
Ccccc
CccccCcccc
Ccccc
 
You tube presentation finalized pdf
You tube presentation finalized pdfYou tube presentation finalized pdf
You tube presentation finalized pdf
 
Video marketing platforms
Video marketing  platformsVideo marketing  platforms
Video marketing platforms
 
Presentation
PresentationPresentation
Presentation
 
Presentation - you tube
Presentation - you tubePresentation - you tube
Presentation - you tube
 
Evolution Of YouTube
Evolution Of YouTubeEvolution Of YouTube
Evolution Of YouTube
 
Youtube
YoutubeYoutube
Youtube
 

Recently uploaded

Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
National Information Standards Organization (NISO)
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
Jean Carlos Nunes Paixão
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Himanshu Rai
 
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Celine George
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
AyyanKhan40
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
amberjdewit93
 
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...
Diana Rendina
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
iammrhaywood
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
WaniBasim
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
Nicholas Montgomery
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
How to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP ModuleHow to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP Module
Celine George
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
Nguyen Thanh Tu Collection
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
TechSoup
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
RAHUL
 
How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
Celine George
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
History of Stoke Newington
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
Dr. Shivangi Singh Parihar
 

Recently uploaded (20)

Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
 
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
 
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
How to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP ModuleHow to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP Module
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
 
How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
 

YouTube A Billion Dollar Industry?

  • 1. A Billion Dollar Industry? By Scott Johns
  • 2. Origins & History Founded in early 2005 by 3 former PayPal Employees. Purchased by Google in November 2006 for $1.65 billion. 65,000 uploads and 100 million views per day after 1 year. In ‘07 consumed as much bandwidth as entire internet in ’00. 1st worldwide free broadcast of a major sporting event in ‘10. Showing more than 2 billion videos a day in May 2010. [Wikipedia]
  • 3. “Nearly double the prime time audience of all three major US television networks combined.” [YouTube]
  • 4. Controversy Multiple lawsuits have been filed against YouTube for failing to make sure videos do not violate copyright laws but no damages have been awarded as of yet. YouTube was however ordered to hand over data detailing the viewing habits of its users. Many countries have used web filtering to block their citizens from accessing YouTube due to concerns over lack of censorship. [Wikipedia]
  • 5. “Some schools have blocked access to YouTube, citing the inability to determine what sort of video material might be accessed by students.” [Wikipedia]
  • 6. Revenue in 2010 Various analysts estimated YouTube’s 2010 revenue to be as low as $450 million and as high as $945 million. Google doesn’t release YouTube’s actual revenue numbers, but did state that in 2010 it, “more than doubled.” [NY Times, Mashable, YouTube]
  • 7. It is still unclear whether or not YouTube has become profitable.
  • 8. Individuals Profiting From YouTube YouTube began inviting some users to share in advertising revenue in 2007. There are now over 10,000 YouTube channels in the partner program. After being discovered on YouTube, Justin Bieber signed a record deal with Usher. His video “Baby” is currently the most viewed YouTube video of all time with over 482 million views. [Wikipedia]
  • 9. “Some partners are doing $10K a month." [Will Video For Food]
  • 10. Works Cited "YouTube." Wikipedia, the Free Encyclopedia. Web. 08 Mar. 2011. <http://en.wikipedia.org/wiki/YouTube>. "YouTube | Facebook." Welcome to Facebook - Log In, Sign Up or Learn More. Web. 08 Mar. 2011. <http://www.facebook.com/youtube?v=info>. Miller, Claire C. "YouTube Ads Turn Videos Into Revenue." The New York Times. 2 Sept. 2010. Web. 7 Mar. 2011. Ostrow, Adam. "YouTube Revenue Approaching $1 Billion Per Year [REPORT]." Social Media News and Web Tips – Mashable – The Social Media Guide. Web. 08 Mar. 2011. <http://mashable.com/2010/03/05/youtube-revenue-2010/>. "YouTube - Q4 2010 Earnings Call." YouTube - Broadcast Yourself. Web. 08 Mar. 2011. <http://www.youtube.com/watch?v=J-jVzQm8kAs>. "Social Impact of YouTube." Wikipedia, the Free Encyclopedia. Web. 08 Mar. 2011. <http://en.wikipedia.org/wiki/Social_impact_of_YouTube>. Nalty, Kevin H. "How Much Money Does a YouTube Partner Make?" Will Video For Food. 2 Apr. 2008. Web. 16 Mar. 2011. <http://willvideoforfood.com/2008/04/02/how-much-money-does-a-youtube-partner-make/>.